A Multifaceted Agenda
The four-day event offered a vibrant mix of activities catering to diverse audiences, including:
- Exhibition: A showcase of Indonesian SMEs, products, and innovations.
- Business Matching and Forums: Facilitating partnerships and collaborations.
- Tourism Village Visits: Promoting 20+ Green Village Destinations to global audiences.
- Cultural Performances and Workshops: Featuring 10+ traditional performances, fashion shows, and hands-on workshops on Indonesian arts and crafts.
- Food and Beverage Stalls: Highlighting Indonesia's famous culinary offerings.
- Talk Shows: Engaging discussions on topics such as sustainable tourism and export opportunities.

Key Achievements
The expo achieved remarkable milestones in its mission to connect Indonesia with international markets and promote its cultural heritage:
- Strong Business Outcomes:
- Over 50 B2B meetings successfully connected Indonesian entrepreneurs with international buyers.
- Potential business transactions worth €1.7 million (approximately 30 billion IDR) were generated from SME products and tourism deals.
- Collaboration was established with importers and warehouse owners to serve as product aggregators for the Indonesian market in Western Europe.
- Significant Foot Traffic:
- The event drew over 2,000 visitors, including business leaders, cultural enthusiasts, and members of the Indonesian diaspora.
- Highlighting Indonesian SMEs and Tourism:
- More than 35 top Indonesian SMEs showcased their products.
- Promotions of 20+ Green Village Destinations captivated international audiences.
- Cultural and Fashion Highlights:
- The "Wastra Nusantara & Modest Fashion Festival" introduced over 10 renowned local brands to the European market.
- Visitors enjoyed cultural performances and Indonesian culinary delights, which became the main attractions.

Full Support from Stakeholders
The success of the expo was made possible by the collaborative efforts of the Indonesian government, sponsors, and the Indonesian diaspora in the Netherlands. Their contributions ensured a well-organized event that bridged cultures and strengthened economic ties.
A Step Towards Greater Visibility
The Discovering the Magnificence of Indonesia Expo 2024 proved to be a strategic platform for showcasing Indonesia's cultural richness and economic potential on a global stage. With its success, the event has laid a strong foundation for future collaborations, further enhancing Indonesia's presence in international markets.
As the excitement for Discovering the Magnificence of Indonesia Expo 2025 builds, this year's event will be remembered as a testament to Indonesia's spirit of innovation, collaboration, and cultural pride. Stay tuned for more milestones in 2025!